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They said it couldn’t be done. So he built a robot and sent it up the side of a skyscraper.
No water. No chemicals. Just quiet, climbing machines—methodically wiping down glass and collecting inspection data that building owners have never had access to before. That’s what Ido Genosar and his team at Verobotics are doing. And yes, it looks like science fiction. But it’s already working on real buildings.
Ido’s path here? Let’s just say it didn’t start in a robotics lab. It started in the Tel Aviv nightlife scene—selling, hustling, navigating human behavior with the instincts of someone who’s learned to read a room better than most people read books. That same scrappy mindset—figuring things out by feel, not by formula—is what carried him through the hardest category in tech: real-world hardware.
In this episode, we go deep on:
• Why “physical AI” is having its moment—and why robotics is brutally different from software
• What it takes to scale a robot when every building is a different beast
• The hidden economics of facade maintenance (and why the labor shortage makes this inevitable)
• Japan as a robotics and real estate super-market—and why it’s still hard to crack
• How founders earn trust with customers when the bar for robots is higher than for humans
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#Robotics #PhysicalAI #Automation #PropTech #DeepTech
