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Daniel Cohen has spent 25 years investing across Israel’s tech ecosystem—Gemini, Viola, and now as Co-Founder & GP at Sticker Ventures, where he’s betting hard on one thing: the next wave of global consumer winners will come out of Israel.
In this episode, Daniel breaks down why Israeli founders have a unique edge in distribution, growth hacking, and performance-driven execution—and where they often stumble when it’s time to build a real global brand. You’ll hear the behind-the-scenes thinking of a specialist VC: what he funds, what he passes on fast, why retention beats revenue early, and how he evaluates founders who are still pre-launch but aiming big.
In this episode
• Why Daniel believes Israel can produce the next global B2C breakout
• The “Israeli advantage” in B2C marketing (and why it matters now more than ever)
• The biggest weakness: turning hacks into a durable brand
• Why Daniel prioritizes retention over revenue early on
• The fastest “no” signals—and what founders can do to come back stronger
• When performance marketing is a must… and what alternatives take too long to bet on
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