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Eric Malka & The Art of Shaving from Start-Up to a P&G Exit
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Eric Malka & The Art of Shaving from Start-Up to a P&G Exit

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Eric Malka arrived in NYC on a Greyhound bus with no money, no education, and no green card, and then built The Art of Shaving from a single 200-sq-ft shop into a $100M+ brand acquired by Procter & Gamble. We talk about turning story + customer obsession into a premium brand from creation to exit.

We unpack:

• The “New York Times moment” that took sales from $10K/month to $10K/day

• How to build a culture that scales (and why one bad salesperson can kill a brand)

• M&A lessons: earn-outs, bankers, fear/greed, and protecting founders from themselves

• What Eric does now: Strategic Brand Investments helping founders win in beauty, wellness, and grooming

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Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions.

We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship.

#Entrepreneurship #Branding #Retail #Leadership #Acquisition

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