Before GO-OUT powered payments and operations for sports teams and music festivals across 14+ countries, it started with a 15-year-old kid in Jerusalem who hacked NBA 2K to play with his hometown team. That same mix of curiosity, grit, and obsession drove Yotam Cohen, now Founder & CEO of GO-OUT, to bootstrap a global company that unites ticketing, payments, and data for organizations that were never built to act like tech firms.

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From Club Promoter to Global Platform: How Yotam Cohen Built GO-OUT from Scratch

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From Club Promoter to Global Platform: How Yotam Cohen Built GO-OUT from Scratch

Haggai Klorman Eraqi

Nov 13, 2025

🎙 Listen to the full episode on Spotify, Apple, and YouTube.

Before GO-OUT powered payments and operations for sports teams and music festivals across 14+ countries, it started with a 15-year-old kid in Jerusalem who hacked NBA 2K to play with his hometown team. That same mix of curiosity, grit, and obsession drove Yotam Cohen, now Founder & CEO of GO-OUT, to bootstrap a global company that unites ticketing, payments, and data for organizations that were never built to act like tech firms.

No VCs. No safety net. Just relentless execution and a belief that sports teams and festivals shouldn’t need ten different tools to run their day.

In this conversation, Yotam and Haggai Klorman Eraqi dig into:

How GO-OUT grew from zero to 14 countries—bootstrapped and profitable.

The “Halloween crash” that nearly killed the company (and how they rebuilt stronger).
Why bootstrapping builds better founders.
How to listen to customers and ship fast—sometimes in the same day.
The emotional reality of founding: anxiety, failure, and learning to separate the company from yourself.
The founder vs. CEO paradox: dreaming big vs. running the day-to-day.
What’s next for GO-OUT—and why they’re now competing head-to-head with the giants they once chased.

It’s a story about turning chaos into clarity, building from instinct, and betting on execution over excuses.

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