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Gilad Uziely isn’t just the CEO of Sequence—he’s one of the few founders who has lived through every chapter of the entrepreneurial cycle: raising millions, scaling fast, watching the unit economics turn against him, shutting off onboarding, facing 160 rejections, restructuring a cap table with 83 signatures… and then coming back with a product customers paid for before it even existed.
Today, Sequence is a breakout fintech used by small-business owners to orchestrate their financial lives across dozens of accounts. But before the 10× jump from $200K → $2M ARR, before Aleph VC and Emerge Ventures backed the reboot, and before the community formed organically—there was collapse, uncertainty, and a brutally honest founder question:
Are we resilient… or just insane?
Haggai and Gilad trace the journey with clarity, honesty, and a founder’s battle scars:
In This Episode
• The Ashes: shutting down Lance because each new customer shortened runway.
• Facing Reality: fraud, chargebacks, CAC inflation, and letting Excel tell the truth.
• The Pivot: anchoring on two principles—conviction and building only in a blue ocean.
• The Spark: discovering people wanted a “router for their money” so badly they paid $200 upfront for something that didn’t exist yet.
• The Road Through Startup Hell: six months, 83 signatures, and a term sheet pulled at dawn.
• New Investors: Aleph VC and Emerge Ventures stepping in with conviction.
• The Rebuild: finding the ICP, shifting messaging, and 10× ARR in 12 months.
• Craftsmanship Mode: from chopping wood to precision work across pricing, funnels, and value.
• The Principle: automate everything—because compounding only works if your habits do.
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#founders #resilience #fintech #pivot #conviction
