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Before Mor Assia ever wrote a term sheet, she already had a fascination with tech companies. As a kid, she’d flip to the tiny “Israelis on Nasdaq” section of the newspaper and track the numbers. At home, dinner conversations were about who founded what, who raised, who exited, and who’s building next.
Fast-forward: Mor becomes a Technion-trained engineer, serves in 8200, codes, climbs corporate strategy at IBM/Amdocs… and still, something nags at her.
She keeps hearing the same frustration from smart global investors:
“We only see Israeli deals after they cross the Atlantic—when the insiders already took the best entry.”
It felt like a broken bridge. A market inefficiency. A network problem.
So Mor and her partners built iAngels to fix it—starting with a brutal cold start:
no platform, no capital flywheel, founders asking “how much can you really commit?”, and a model that didn’t yet exist in Israel. They took risk, stitched supply and demand together, and built what Mor calls “a network of networks”— a global base of ultra-high-net-worth operators and builders.
Today, iAngels is an early-stage VC with:
• 120+ investments
• $550M+ deployed
• 27 profitable exits
• experience from seed to IPO and public boards
In this episode, Mor breaks down what most people don’t see:
• Why Israel’s “startup dinner table” culture is an unfair advantage
• How iAngels evolved from co-investment into a true early-stage VC platform
• What founders misunderstand about dilution vs. partnership
• Why “over-engineering” kills startups (especially now)
• How AI is rewriting the rules of competition—and what she expects from founders next
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CONNECT WITH MOR ASSIA
The best wat to reach Mor is via email, and you can find her email at the end of the episode :)
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