🎙 Listen to the full episode on Spotify, Apple, and YouTube.
Omer Menashe has been building for nearly two decades—startups, a long-running agency, and now a venture studio designed for the AI era. In this episode, he unpacks the “lifelong entrepreneur” path: why he became a lawyer (and why he quit immediately), how early internet hacking/piracy shaped his builder DNA, and how he turned digital marketing into a repeatable growth engine—powering Clyr, 1Flo, and Lightway Digital.
It’s a conversation about what actually breaks (and what survives) when you build in “digital-only” industries—plus why Omer believes AI is about to compress white-collar work faster than most founders are willing to admit.
What you’ll learn in this episode:
• How his first company scaled mobile dev + education when “mobile” was still rare in Israel
• The agency reality: why “we said yes to everything” worked early—and why it was a long-term mistake
• The most underrated growth channel: relationships, referrals, and “give before you ask” in practice
• Why Omer thinks agencies are in a “golden age” right before AI eats the margins
• His venture studio thesis: shifting from digital labor to physical services/products as an AI hedge
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