🎙 Listen to the full episode on Spotify, Apple, and YouTube.
Yuval Samet helped scale Klarna from ~150 to ~2,000 people—then came back to Israel to tackle the most “quietly painful” problem in daily life: money stress. As CEO of RiseUp, he’s building financial wellbeing at scale by turning messy bank + card data into one clear picture of disposable income, plus step-by-step actions people actually follow.
Yuval grew up with discussions about bank debt “as a guest at the dinner table”. That personal story became the company’s mission—and led to one of the most unconventional go-to-markets you’ll hear: sushi-and-wine house parties with customers about money, to learn how people really talk about finances, earn trust, and build a product that drives behavior change (not just dashboards).
In this episode, we cover:
• Why “compassionate capitalism” is more practical than it sounds
• How RiseUp nudges people into real action: groceries, bills, bank fees, utilities, and more
• What building on WhatsApp taught Yuval about platform risk (the hard way)
• Where AI fits next: from recommendations → automated financial execution
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Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions.
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