🎙 Listen to the full episode on Spotify, Apple, and YouTube.
PlayerMaker didn’t build “another sports gadget.” They built a FIFA-certified, footwear-mounted sensor system used by top football organizations—the kind of product that takes years of R&D, brutal accuracy standards, and relentless credibility to earn trust.
In this episode, Yuval Odem (Co-founder & COO) shares how two tiny sensors that clip onto an athlete’s shoes and track foot motion at 1000Hz—then translate raw signals into performance insights that coaches and players can actually use.
But the path there wasn’t glamorous. It started with… kayaks. Then a pivotal hire: a former Nike performance lab leader. Then two years of painstaking development: athletes wearing prototypes while being filmed, students tagging events in slow motion, and algorithms learning how to “understand” every stride, sprint, cut, and touch.
You’ll hear:
• Why PlayerMaker chose football first (even though it’s the hardest sport to put hardware on)
• The breakthrough metrics that change performance: ground contact time, stride length, flight ratio
• How gait asymmetry can flag injury risk before an athlete admits something’s wrong
• The behind-the-scenes reality of landing pro clubs: trials, skepticism, superstition—and earning trust session by session
• The 4-year FIFA certification marathon (safety + accuracy) and why it matters commercially
• The brutal prioritization dilemma of running B2B + B2C at the same time (“I do not recommend it.”)
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Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions.
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