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If you’re a parent, you’ve probably heard of Nanit—the category leader that turned baby sleep into a measurable, improvable science. Co-founded and led by Assaf Glazer, Nanit became a unicorn and scaled to nine-figure annual sales, backed by Cornell, Technion, and dozens of peer-reviewed studies. Along the way, Assaf raised from top investors (including Upfront/Mark Suster), shipped brutally hard hardware, and built a brand parents still recommend.
Now he’s doing it again with Vinst, bringing AI to the most human place in the house: your kitchen.
Assaf and Haggai trace the arc from hustling soda cans in 5th grade to building a category-defining product, surviving hardware hell, stepping aside, and starting over—measuring everything, moving fast, and running into the storm.
What you’ll take away from this episode:
How to decide what to measure so behavior actually changes (in teams and in life)
Why early institutional money can create expensive mistakes—and how to avoid them
Building brand the right way: purpose → vision → position (and the creative partners that matter)
Hardware reality: backlogs, bad BOMs, missing sensors—and the day they removed the speaker to ship
Fundraising truth: when everyone says “you’re a vitamin,” and you still have to win
The AI era: hiring born athletes, designing for fast-moving tech, and keeping a small team that outperforms bigger ones
Process control for everything: the same lens that works in semiconductors, the Air Force, textiles—and home cooking
Why pros do the boring reps (weeklies, scorecards, post-mortems) and amateurs don’t
The “buffalo rule”: when a storm is coming, run into it
This is a story about grit, judgment, and the quiet courage to start again—this time with better habits and a sharper map.
Connect with Assaf:
Connect with Haggai:
Resources Mentioned:
Sponsors:
Kardz.Biz – “A business card too good to give away”
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